Explore essential tips for picking a Telehealth SaaS Brand name with market appeal. Find ideal brandable domains at Brandtune.com.
Choosing a name for your Telehealth SaaS Brand is crucial. Go for short, catchy, and memorable names. Pick a name that stands out in a demo, is clear in an app store, and easy for a care team to recommend. Make sure it's simple to pronounce, spell, and share with others.
Focus on a name that's clear, relevant, and unique. Go for clever health tech names that suggest benefits like speed, access, and trust. Avoid names that are too direct. This method improves your brand's memory and encourages more people to use your service. It also helps you stand out in digital health.
Be creative but keep it real. Mix and match word parts, trim syllables, or invent new words that sound friendly. Make sure to check how your name sounds, its uniqueness, and get opinions from a small group. Your name, how you speak, and your core message should align well. This helps keep your brand's image consistent everywhere.
Plan for the future when picking a name. Choose something that’s easy to say, won't get outdated, and can grow with your business. Also, grab a web and social media name that matches. You can find top domain names at Brandtune.com.
Your brand name is very important. In busy clinics and app stores, a fast name helps a lot. Short names are easy to remember and help people take action quickly. They should sound clear and mean something quick in any care setting.
Brevity is key in quick work areas. Short names are easy to remember and make fewer mistakes. They help a lot when doctors refer your app because it's easy to remember. Good telehealth names are simple, unique, and easy to repeat.
On small screens, short names are best. They show up fully, get more clicks, and stand out in searches. With Epic and Oracle Health, there's not much space. So, names that fit well are chosen and clicked on more.
Easy to say names lower mistakes and stress. They are clear on calls and videos. This builds trust with patients and makes referrals easier. Pick names for your telehealth app that are natural to say, easy to spell, and fit well in EHR systems without mix-ups.
Your telehealth SaaS name should quickly show its value. Aim for names that suggest benefits like easy access, quick service, ongoing support, and trust. This approach increases brand relevance while allowing for expansion.
Pick brand names that hint at benefits, not just features. Think of names that suggest quicker visits, smoother follow-up, and less waiting. Choose words that convey progress and connection—like flow, link, relay, bridge. They help your healthcare brand focus on results, staying adaptable over time.
Avoid common names like “tele,” “med,” “health,” and “care.” These terms get lost in app stores and EHR systems. A unique but somewhat clinical name maintains telehealth relevance. It also supports outcome-driven naming.
Mix assurance with a welcoming tone. Use safety-related words—like harbor, anchor—to show stability. Soft sounds and rhythmic names build trust. This mix earns respect from clinicians and makes patients feel welcome. It works well with broad, non-literal brand names as your product grows.
Your Telehealth SaaS Brand is key in showing how buyers see its fit, value, and risk. A catchy, short name can speed up sales. It shows you're modern and reliable with a clear focus. Choose a name that reflects what's important to you—whether it's top security, easy connectivity, or putting patients first. Also, think about the future with room for new services like remote patient monitoring (RPM), online prescriptions, and using AI for sorting health issues.
Try the name in different real-world places. Use it in things like buying presentations, talks with insurance companies, teaching new users, and texts to patients. If it works well and feels right everywhere, you've got a good name for your healthcare software. Your design—like the typeface, colors, and small texts—should all tell one story, not many.
Make sure everyone knows how to say and use the name right. Whether it's in sales talks, demos, or customer service, the message should be the same. This kind of unity makes your product's name strong, even in tough situations. It helps your brand grow, everywhere and through every way, you connect with people.
Create a brand plan that links your name to how you act. Set clear rules for how to talk, craft a detailed message plan, and show examples of do's and don'ts. When your name and actions match up, more people will use your service smoothly. This reduces problems for everyone buying or learning about your product.
Your name should sound like care you can trust. Use phonetic brand naming for clear, calming choices. Aim for sounds that are both empathetic and precise.
Soft consonants like m, n, l show warmth and support. Hard consonants—k, t, d—mean accuracy and fast service. Mixing them makes health brands feel caring and tech-smart. Try saying it: Can you speak it easily?
Shorten sibilants and dodge messy sound clusters. This eases understanding on calls and recordings. Test names with care teams to ensure they're easy to say and listen to.
Two-syllable names are simple to remember and fast to say. Three syllables keep it detailed but clear for tech. Use patterns like DA-da or DA-da-da for good clarity over phones.
Pick rhythms that match your service: steady for regular care, quicker for urgent help. Names reflect trust when they echo the work pace and cut down on repeats.
Make names easy to spell from the first hearing. Avoid mix-ups like ph/f and c/k, and skip silent letters. This boosts online searches and correct referrals in busy places.
Test it with a radio test: After one hearing, see if people can spell it. In naming, clear sounds win over witty ones. Short sounds make for less errors and help names work well everywhere.
Your brand needs to grab attention right away. To stand out in telehealth, mix data with creativity. Aim for brand names that are unique in app stores and EHR lists.
Check what names are common with a name audit. See where you can be different.
List your competitors who use common prefixes like Tele- or Health-. See where these names crowd the market. Notice if they share similar sounds or patterns.
This helps find space for new and fresh sounds. It makes your brand sound different and clear.
Look out for common endings like -ly or -RX. These make brands hard to remember. Choose endings that sound clear but still feel credible.
Pick brand names that sound sharp and are easy to say. This helps avoid mistakes in calls and reviews.
Start by finding a unique sound that conveys a benefit. Look at what others miss and build your story around that gap. Use a name audit and simple language tools for this.
This helps you find a special spot that shows your value. It makes your brand stand out in telehealth.
Your telehealth name should grow with your plan. It's smart to pick scalable brand names. These names should serve well as you add services like remote monitoring and care navigation. Avoid names that limit you, like "video" or "tele."
Start thinking about your brand's future structure early. You need to decide how new services will fit into your brand. They could be sub-brands, simple descriptions, or specific feature names. Pick a main brand that allows easy additions like "Name Monitor" or "Name Connect."
Choosing the right name helps keep your products aligned. As your services grow, your name should still fit. It should be broad enough to work in different places and situations. This makes sure it stays relevant in many settings.
Remember, a good name is key not just for now, but for the future too. It helps maintain your brand's value and makes updates easier. It also keeps customers confident in your brand as it grows. With the right names and structure, your portfolio can expand smoothly.
Structured creativity helps fuel brand name ideas. Work quickly, creating 50–100 names per session. Rate them on being brief, easy to say, unique, and able to grow. Make sure each can be heard clearly, fits on screens, and works for everyone.
Portmanteaus keep meanings clear, without being messy. Use strong roots like connect, care, or sync to show benefits. These benefits could be faster access or reliable follow-up. Keep the mix short, around two or three syllables, and easy to spell at first try. This approach makes finding brand names faster while keeping them fit for branding.
Going abstract breaks free from overused ideas. Start with sounds: open vowels, simple consonants. Your aim? A name that feels good to say and has a calm beat. It should look good on apps and in lists too. Using these ideas helps make a name your own, one that can fit as your product expands.
Metaphorical names use clear signs: think bridge, relay, or beacon. They speak of guidance and safety but aren't too direct. Combine these with your brand promise, like making things faster or clearer. Keep it brief to help people remember. This way, you add feeling while keeping it useful for daily medical tasks.
Your name has a big job. It should lower doubt, encourage trying, and build trust immediately. Think of it as a tiny message. This message carries your emotional branding in healthcare. It shows your promise and guides users from afar.
Use simple, everyday words that sound friendly. Good brand names use gentle sounds and easy vowels to create calm. They aim for branding that feels helpful and clear, not cold or distant.
See how quickly people react to these names. Look for trust signs in telehealth like confidence and ease. Keep names that make things smoother. Drop names that feel too official or far-off.
Add a sense of movement to your name, like flow or pulse. These words suggest quick, coordinated care without overselling it. You want to mix energy with a sense of safety. This way, your healthcare branding seems trustworthy.
Try saying the names out loud when you schedule things. If a name makes things quicker and simpler, that's a sign. It means you've found a name that really helps your branding.
Pick sounds that feel friendly over a video call. Soft sounds make everyone feel closer, even from far away. They strengthen trust in telehealth throughout the care process.
Ask nurses and patient advocates for their thoughts. Choose brand names that sound welcoming and easy. So, the first time someone sees it, even on a screen, it feels personal.
Your telehealth brand should grow easily. Think of naming it like a project that needs to work everywhere from the start. Pick sounds that are simple and familiar to many, like in Spanish or Mandarin. This makes it easier for people and voice assistants to recognize the name.
Start checking the name in different cultures early on. Avoid tricky letter combinations and stick to ones that work everywhere. Make sure the name doesn't mean something bad in other languages. Choose names that sound friendly yet professional, especially in healthcare settings.
Try saying the name out loud in different languages. Names with shorter syllables are easier to remember when you're in a hurry. This makes training and referring to it easier in teams that speak many languages.
Make sure the name fits your brand in all countries. A good name keeps its meaning and helps in meetings with partners. It lets you stay true to your core while meeting local needs, saving time and keeping your brand's value.
Your name starts expectations. Your brand voice makes them stick. Go from first impression to daily use smoothly. Keep your telehealth messages clear, warm, and based on proof. Make sure healthcare messages are rooted in results your product can give now. Plan messages for different audiences so everyone gets the point without confusion.
Turn the name into a simple tagline. It should show value like access, coordination, or real outcomes. Use strong words and easy nouns. Back up claims with real examples: success stories, how well it works, or reliability. Keep the same style in headlines, product info, and demos. This makes your telehealth message solid and trustworthy.
Adjust the tone for each group. For doctors, highlight reliability, quickness, and how it fits into their work. For insurance companies, show how it helps control costs, improve quality, and provide data. For patients, talk clearly, use simple words, and show understanding. Make a plan that matches benefits and proof to each group. This makes healthcare messages clear and reaches everyone well.
Use the same voice in web content, sales materials, welcome processes, help center articles, and app messages. Make simple guides for your teams on how to talk and write. Include what to do and not to do for chats, emails, and live demos. This keeps your telehealth message strong everywhere. It also protects your brand's image as your product grows.
Move quickly from ideas to solid proof. Use name testing to check your shortlist in real-world scenes. This focuses on speed, clear signals, and steps you can repeat. That way, your team can depend on facts, not just opinions.
Record all the names as voicemails, Zoom intros, and voice notes. Do name tests over the phone, on teleconferencing, and mobile. You want to hear if they're clear, have a good rhythm, and if someone hearing it first can spell it.
Look out for names that are hard to pronounce, sound awkward, or are often spelled wrong.
Search for names on Google, in app stores, and EHR marketplaces. You're looking for signs that the name is unique: little confusion with other things and a clear link to digital health. See how they compare with Teladoc, Amwell, and Doximity to understand the competition.
Stay away from names that are too common or might connect to the wrong thing.
Organize short panels with doctors, management, and patient support. Use quick questions to judge if the name is clear, memorable, and suitable. Add tests and checklists to find any problems. Keep an eye out for major issues and the feelings the name brings up.
End with scoring on key aspects like length, sound, uniqueness, growth potential, and emotional connection. Judge all names by the same standards to confirm the brand and choose the best with certainty.
Your brand gains trust when your web and social media match. Your domain strategy is part of the product. It must be easy to say, type, and consistent everywhere. Check if social handles are free at the same time to keep your launch on time.
Choose short .com domains for more traffic and trust. Try to match your name exactly or add a simple word like “health.” Premium domains that are easy to remember can boost your brand faster and save money.
Test names for typing mistakes on phones and voice commands on Siri, Google Assistant, and Alexa. Avoid words that sound alike, double letters, and confusing letters. Good names pass these tests and keep referrals safe.
Have a single name strategy from app store to homepage. Match your main domain, support site, and documentation to strengthen memory. Ensure social handles fit this pattern too. This makes your brand and .com domains easier to find and guides customers better, also preparing your domain strategy for the future.
Start by choosing one or two names that are clear, unique, and can grow with you. Talk with your sales team, clinical advisors, and support staff. Make sure everyone can say and spell the name easily. This way, you avoid having to make changes later.
Next, act quickly to claim your brand name's online spaces. Get the website domain and main social media profiles. Write a short style guide. Include how to say the name, describe it in one sentence, create a catchy tagline, and set rules for using it online and in materials. You can find great domain names at Brandtune.com.
Then, get ready to launch your telehealth service. Update the main page of your website, your pitch materials, and your app. Make sure your electronic health records (EHR) and welcome steps are all set. This helps everyone understand what you offer right away.
Keep an eye on how things are going once you start. Look at how well people get what you're offering, talk about you, and look you up. Fix any issues in your messages or images. With careful planning and good communication, your brand will start strong and keep going.
Choosing a name for your Telehealth SaaS Brand is crucial. Go for short, catchy, and memorable names. Pick a name that stands out in a demo, is clear in an app store, and easy for a care team to recommend. Make sure it's simple to pronounce, spell, and share with others.
Focus on a name that's clear, relevant, and unique. Go for clever health tech names that suggest benefits like speed, access, and trust. Avoid names that are too direct. This method improves your brand's memory and encourages more people to use your service. It also helps you stand out in digital health.
Be creative but keep it real. Mix and match word parts, trim syllables, or invent new words that sound friendly. Make sure to check how your name sounds, its uniqueness, and get opinions from a small group. Your name, how you speak, and your core message should align well. This helps keep your brand's image consistent everywhere.
Plan for the future when picking a name. Choose something that’s easy to say, won't get outdated, and can grow with your business. Also, grab a web and social media name that matches. You can find top domain names at Brandtune.com.
Your brand name is very important. In busy clinics and app stores, a fast name helps a lot. Short names are easy to remember and help people take action quickly. They should sound clear and mean something quick in any care setting.
Brevity is key in quick work areas. Short names are easy to remember and make fewer mistakes. They help a lot when doctors refer your app because it's easy to remember. Good telehealth names are simple, unique, and easy to repeat.
On small screens, short names are best. They show up fully, get more clicks, and stand out in searches. With Epic and Oracle Health, there's not much space. So, names that fit well are chosen and clicked on more.
Easy to say names lower mistakes and stress. They are clear on calls and videos. This builds trust with patients and makes referrals easier. Pick names for your telehealth app that are natural to say, easy to spell, and fit well in EHR systems without mix-ups.
Your telehealth SaaS name should quickly show its value. Aim for names that suggest benefits like easy access, quick service, ongoing support, and trust. This approach increases brand relevance while allowing for expansion.
Pick brand names that hint at benefits, not just features. Think of names that suggest quicker visits, smoother follow-up, and less waiting. Choose words that convey progress and connection—like flow, link, relay, bridge. They help your healthcare brand focus on results, staying adaptable over time.
Avoid common names like “tele,” “med,” “health,” and “care.” These terms get lost in app stores and EHR systems. A unique but somewhat clinical name maintains telehealth relevance. It also supports outcome-driven naming.
Mix assurance with a welcoming tone. Use safety-related words—like harbor, anchor—to show stability. Soft sounds and rhythmic names build trust. This mix earns respect from clinicians and makes patients feel welcome. It works well with broad, non-literal brand names as your product grows.
Your Telehealth SaaS Brand is key in showing how buyers see its fit, value, and risk. A catchy, short name can speed up sales. It shows you're modern and reliable with a clear focus. Choose a name that reflects what's important to you—whether it's top security, easy connectivity, or putting patients first. Also, think about the future with room for new services like remote patient monitoring (RPM), online prescriptions, and using AI for sorting health issues.
Try the name in different real-world places. Use it in things like buying presentations, talks with insurance companies, teaching new users, and texts to patients. If it works well and feels right everywhere, you've got a good name for your healthcare software. Your design—like the typeface, colors, and small texts—should all tell one story, not many.
Make sure everyone knows how to say and use the name right. Whether it's in sales talks, demos, or customer service, the message should be the same. This kind of unity makes your product's name strong, even in tough situations. It helps your brand grow, everywhere and through every way, you connect with people.
Create a brand plan that links your name to how you act. Set clear rules for how to talk, craft a detailed message plan, and show examples of do's and don'ts. When your name and actions match up, more people will use your service smoothly. This reduces problems for everyone buying or learning about your product.
Your name should sound like care you can trust. Use phonetic brand naming for clear, calming choices. Aim for sounds that are both empathetic and precise.
Soft consonants like m, n, l show warmth and support. Hard consonants—k, t, d—mean accuracy and fast service. Mixing them makes health brands feel caring and tech-smart. Try saying it: Can you speak it easily?
Shorten sibilants and dodge messy sound clusters. This eases understanding on calls and recordings. Test names with care teams to ensure they're easy to say and listen to.
Two-syllable names are simple to remember and fast to say. Three syllables keep it detailed but clear for tech. Use patterns like DA-da or DA-da-da for good clarity over phones.
Pick rhythms that match your service: steady for regular care, quicker for urgent help. Names reflect trust when they echo the work pace and cut down on repeats.
Make names easy to spell from the first hearing. Avoid mix-ups like ph/f and c/k, and skip silent letters. This boosts online searches and correct referrals in busy places.
Test it with a radio test: After one hearing, see if people can spell it. In naming, clear sounds win over witty ones. Short sounds make for less errors and help names work well everywhere.
Your brand needs to grab attention right away. To stand out in telehealth, mix data with creativity. Aim for brand names that are unique in app stores and EHR lists.
Check what names are common with a name audit. See where you can be different.
List your competitors who use common prefixes like Tele- or Health-. See where these names crowd the market. Notice if they share similar sounds or patterns.
This helps find space for new and fresh sounds. It makes your brand sound different and clear.
Look out for common endings like -ly or -RX. These make brands hard to remember. Choose endings that sound clear but still feel credible.
Pick brand names that sound sharp and are easy to say. This helps avoid mistakes in calls and reviews.
Start by finding a unique sound that conveys a benefit. Look at what others miss and build your story around that gap. Use a name audit and simple language tools for this.
This helps you find a special spot that shows your value. It makes your brand stand out in telehealth.
Your telehealth name should grow with your plan. It's smart to pick scalable brand names. These names should serve well as you add services like remote monitoring and care navigation. Avoid names that limit you, like "video" or "tele."
Start thinking about your brand's future structure early. You need to decide how new services will fit into your brand. They could be sub-brands, simple descriptions, or specific feature names. Pick a main brand that allows easy additions like "Name Monitor" or "Name Connect."
Choosing the right name helps keep your products aligned. As your services grow, your name should still fit. It should be broad enough to work in different places and situations. This makes sure it stays relevant in many settings.
Remember, a good name is key not just for now, but for the future too. It helps maintain your brand's value and makes updates easier. It also keeps customers confident in your brand as it grows. With the right names and structure, your portfolio can expand smoothly.
Structured creativity helps fuel brand name ideas. Work quickly, creating 50–100 names per session. Rate them on being brief, easy to say, unique, and able to grow. Make sure each can be heard clearly, fits on screens, and works for everyone.
Portmanteaus keep meanings clear, without being messy. Use strong roots like connect, care, or sync to show benefits. These benefits could be faster access or reliable follow-up. Keep the mix short, around two or three syllables, and easy to spell at first try. This approach makes finding brand names faster while keeping them fit for branding.
Going abstract breaks free from overused ideas. Start with sounds: open vowels, simple consonants. Your aim? A name that feels good to say and has a calm beat. It should look good on apps and in lists too. Using these ideas helps make a name your own, one that can fit as your product expands.
Metaphorical names use clear signs: think bridge, relay, or beacon. They speak of guidance and safety but aren't too direct. Combine these with your brand promise, like making things faster or clearer. Keep it brief to help people remember. This way, you add feeling while keeping it useful for daily medical tasks.
Your name has a big job. It should lower doubt, encourage trying, and build trust immediately. Think of it as a tiny message. This message carries your emotional branding in healthcare. It shows your promise and guides users from afar.
Use simple, everyday words that sound friendly. Good brand names use gentle sounds and easy vowels to create calm. They aim for branding that feels helpful and clear, not cold or distant.
See how quickly people react to these names. Look for trust signs in telehealth like confidence and ease. Keep names that make things smoother. Drop names that feel too official or far-off.
Add a sense of movement to your name, like flow or pulse. These words suggest quick, coordinated care without overselling it. You want to mix energy with a sense of safety. This way, your healthcare branding seems trustworthy.
Try saying the names out loud when you schedule things. If a name makes things quicker and simpler, that's a sign. It means you've found a name that really helps your branding.
Pick sounds that feel friendly over a video call. Soft sounds make everyone feel closer, even from far away. They strengthen trust in telehealth throughout the care process.
Ask nurses and patient advocates for their thoughts. Choose brand names that sound welcoming and easy. So, the first time someone sees it, even on a screen, it feels personal.
Your telehealth brand should grow easily. Think of naming it like a project that needs to work everywhere from the start. Pick sounds that are simple and familiar to many, like in Spanish or Mandarin. This makes it easier for people and voice assistants to recognize the name.
Start checking the name in different cultures early on. Avoid tricky letter combinations and stick to ones that work everywhere. Make sure the name doesn't mean something bad in other languages. Choose names that sound friendly yet professional, especially in healthcare settings.
Try saying the name out loud in different languages. Names with shorter syllables are easier to remember when you're in a hurry. This makes training and referring to it easier in teams that speak many languages.
Make sure the name fits your brand in all countries. A good name keeps its meaning and helps in meetings with partners. It lets you stay true to your core while meeting local needs, saving time and keeping your brand's value.
Your name starts expectations. Your brand voice makes them stick. Go from first impression to daily use smoothly. Keep your telehealth messages clear, warm, and based on proof. Make sure healthcare messages are rooted in results your product can give now. Plan messages for different audiences so everyone gets the point without confusion.
Turn the name into a simple tagline. It should show value like access, coordination, or real outcomes. Use strong words and easy nouns. Back up claims with real examples: success stories, how well it works, or reliability. Keep the same style in headlines, product info, and demos. This makes your telehealth message solid and trustworthy.
Adjust the tone for each group. For doctors, highlight reliability, quickness, and how it fits into their work. For insurance companies, show how it helps control costs, improve quality, and provide data. For patients, talk clearly, use simple words, and show understanding. Make a plan that matches benefits and proof to each group. This makes healthcare messages clear and reaches everyone well.
Use the same voice in web content, sales materials, welcome processes, help center articles, and app messages. Make simple guides for your teams on how to talk and write. Include what to do and not to do for chats, emails, and live demos. This keeps your telehealth message strong everywhere. It also protects your brand's image as your product grows.
Move quickly from ideas to solid proof. Use name testing to check your shortlist in real-world scenes. This focuses on speed, clear signals, and steps you can repeat. That way, your team can depend on facts, not just opinions.
Record all the names as voicemails, Zoom intros, and voice notes. Do name tests over the phone, on teleconferencing, and mobile. You want to hear if they're clear, have a good rhythm, and if someone hearing it first can spell it.
Look out for names that are hard to pronounce, sound awkward, or are often spelled wrong.
Search for names on Google, in app stores, and EHR marketplaces. You're looking for signs that the name is unique: little confusion with other things and a clear link to digital health. See how they compare with Teladoc, Amwell, and Doximity to understand the competition.
Stay away from names that are too common or might connect to the wrong thing.
Organize short panels with doctors, management, and patient support. Use quick questions to judge if the name is clear, memorable, and suitable. Add tests and checklists to find any problems. Keep an eye out for major issues and the feelings the name brings up.
End with scoring on key aspects like length, sound, uniqueness, growth potential, and emotional connection. Judge all names by the same standards to confirm the brand and choose the best with certainty.
Your brand gains trust when your web and social media match. Your domain strategy is part of the product. It must be easy to say, type, and consistent everywhere. Check if social handles are free at the same time to keep your launch on time.
Choose short .com domains for more traffic and trust. Try to match your name exactly or add a simple word like “health.” Premium domains that are easy to remember can boost your brand faster and save money.
Test names for typing mistakes on phones and voice commands on Siri, Google Assistant, and Alexa. Avoid words that sound alike, double letters, and confusing letters. Good names pass these tests and keep referrals safe.
Have a single name strategy from app store to homepage. Match your main domain, support site, and documentation to strengthen memory. Ensure social handles fit this pattern too. This makes your brand and .com domains easier to find and guides customers better, also preparing your domain strategy for the future.
Start by choosing one or two names that are clear, unique, and can grow with you. Talk with your sales team, clinical advisors, and support staff. Make sure everyone can say and spell the name easily. This way, you avoid having to make changes later.
Next, act quickly to claim your brand name's online spaces. Get the website domain and main social media profiles. Write a short style guide. Include how to say the name, describe it in one sentence, create a catchy tagline, and set rules for using it online and in materials. You can find great domain names at Brandtune.com.
Then, get ready to launch your telehealth service. Update the main page of your website, your pitch materials, and your app. Make sure your electronic health records (EHR) and welcome steps are all set. This helps everyone understand what you offer right away.
Keep an eye on how things are going once you start. Look at how well people get what you're offering, talk about you, and look you up. Fix any issues in your messages or images. With careful planning and good communication, your brand will start strong and keep going.