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An Okta damascus chef knife on black slate, the octagon mark and stencil wordmark etched near the heel of the blade

Brand identity & ecommerce design for consumer brands

Your brand. Your store. As one.

Brandtune designs the brand identity and the online store of consumer brands as one project, so the shop sells with the same voice as the pack and the ads.

Request a quote See the work

Scope and schedule agreed in writing before design starts.

Fictional brands designed in the studio

Okta Chef knives · identity, campaign and store

Fictional brands designed in the studio

One brand, from the facade to the browser tab.

When the identity and the store are designed apart, they drift: one colour on the pack, another on the product page. Brandtune designs both as one project and tests every decision where your customers will meet it.

  1. The Mosto banner on an ochre facade: the wordmark set vertically on claret
    Facade bannerThe wordmark at full height.
  2. Mosto bottles up close: Branco, Palhete and Tinto, each label set in the condensed lowercase wordmark with a lilac drip
    Bottle labelThe same wordmark, on cream paper.
  3. The Mosto store home page on desktop, with the labelled bottles
    Product pageThe same voice, now selling.
  4. Mosto · Natural wine The Mosto icon: a cream m with a lilac drip on claret
    Browser tabStill legible at 16 px.

Mosto, natural wine: a studio concept. Every letter on the photographs is set by the studio.

Tested against each other
A colour that looks right on a pack can fail on a product page. The identity and the store are checked against each other before anything is final.
Chosen on real use
Each route is shown on the pack, the product page and the phone, so you choose on how it works, not on a logo on white.
Agreed before it starts
Scope, schedule and the store structure in writing, before the first template is drawn.
Request a quote How ecommerce branding works

Online stores, as different as what they sell.

Linen, ice cream, e-bikes, pearls: each ecommerce design starts from the product and its identity, then runs from the first screen to the last call to action. Studio concepts, with fictional brands. See them in Work.

  • Nuvela online store, the whole home page from the first screen to the footer

    Nuvela Linen bedding

  • Kurvo online store, the whole home page from the first screen to the footer

    Kurvo Electric city bikes

  • Puff online store, the whole home page from the first screen to the footer

    Puff Oat ice cream

  • Solvane online store, the whole home page from the first screen to the footer

    Solvane Fragrance house

  • Ostra online store, the whole home page from the first screen to the footer

    Ostra Fine jewellery

  • Fjelde online store, the whole home page from the first screen to the footer

    Fjelde Mountain apparel

  • Mirth online store, the whole home page from the first screen to the footer

    Mirth Sparkling botanical soda

  • Halde online store, the whole home page from the first screen to the footer

    Halde Nordic skincare

  • Saltu online store, the whole home page from the first screen to the footer

    Saltu Sunglasses

  • Kael online store, the whole home page from the first screen to the footer

    Kael Leather goods

  • Boddo online store, the whole home page from the first screen to the footer

    Boddo Dog food

  • Ondo online store, the whole home page from the first screen to the footer

    Ondo Coffee roasters

Start with the identity, the store, or both.

Brandtune is a design studio for consumer brands: brand identity design, ecommerce website design, or both together as one ecommerce branding project, so the symbol on the pack and the product page speak with one voice.

  1. Identity and store, together

    Ecommerce branding

    Branding built for a brand that sells online: the identity and the store designed together, so the mark, the type and the voice are already working on the product page, the cart and the parcel.

    • Symbol and logotype, typography, colour, key applications and guidelines
    • Store structure, home, collection and product pages, and a web design system
    • One direction, one schedule and one proposal for both
    Request a quote

    Kael, leather goods: identity and store. Studio concept.

  2. You need an identity

    Brand identity

    A name, a mark and a system that a consumer brand can put on a pack, a shelf, a campaign and a product page without losing its voice.

    Brand identity: what is included

    Ferrow, cast iron: stamp, wordmark, type and palette. Studio concept.

  3. You have the brand

    Ecommerce website design

    An online store designed around how your customers shop: collections they understand, product pages that answer the questions that stop a purchase, and a system that keeps every new page on brand.

    Ecommerce website design: what is included

    Halde, Nordic skincare: the store on desktop and phone. Studio concept.

Extra, after launch Monthly care for the brand and the website, so new pages, products and campaigns stay recognisably yours. How monthly care works

Identity, up close.

One photograph, two typefaces, one line the brand can own. The mark, the type and the palette are designed together, so the same voice carries from the blade to the label.

  • The Okta identity board: the stencil wordmark set large over the damascus chef knife, the mark etched near its heel, the line “Eight sides. One edge.”, the octagon mark with its single edge, Bespoke Stencil with IBM Plex Mono, and a carbon, damascus, edge red and bone palette.
    Okta Damascus chef knivesA stencil wordmark cut like the blade and etched on it, an octagon with a single edge, and IBM Plex Mono for the specs.
  • The Solæ identity board: the wordmark in Climate Crisis on heat orange with an SPF 50 seal, three sunscreen tubes printed with the wordmark on hot terrazzo, the line “Made for the hottest hour.”, Climate Crisis with DM Sans, and an orange, cobalt, terrazzo and cocoa palette.
    Solæ Mineral sunscreenClimate Crisis set as loud as the midday sun and printed up every tube, an SPF seal, and DM Sans for everything else.

Studio concepts, not client work. The type is set by the studio.

Brand systems, from the first mark to the last screen.

Studio concepts, each with its identity, applications and website.

The Purinea range on a travertine step in morning light: jar, dropper, tube and pump bottle.

Skincare · Studio concept

Purinea

Clean skincare with a mark that reads as calm.

The black Budlio box opened to show the graphite case and earbuds.

Consumer audio · Studio concept

Budlio

An audio brand built to be noticed in a crowded street.

Three Fivoli jars with the citrus wreath label on a deli shelf, beside a halved blood orange.

Gourmet food · Studio concept

Fivoli

A pantry brand that looks like a gift on the shelf.

All work, with every piece

Know what happens next.

The same four steps for every project, shown here on Fivoli, a pantry brand designed in the studio. The schedule for each step is written into the proposal.

  1. An open jar of Fivoli blood orange marmalade beside a slice of toast on marble.
    Fivoli on the breakfast table, where the product is actually used.

    01

    Understand

    We discuss your business, your audience and what needs to change.

    You get an agreed brief.

  2. The Fivoli identity board: the soft black wordmark with an orange slice on cream and on forest green, and a forest, orange, tin black, cream, olive and kraft palette.
    The direction: generous type, forest green, orange as the one bright note.

    02

    Define

    We agree the direction and the scope before developing the design.

    You get the direction, scope and schedule in writing.

  3. The Fivoli online shop on desktop: “Good things, slowly made.” next to a kraft gift box of three jars.
    The shop, built around the gift box: the product people come for.

    03

    Design

    We bring the direction into your identity, your website or both.

    You get the identity, the site, or both.

  4. A kraft Fivoli gift box holding three jars, seen from above.
    The same identity on the box, the jar and the product page.

    04

    Prepare

    We organise the agreed deliverables and explain how to use them.

    You get the files, the guidelines and a handover.

The Fivoli case, piece by piece Studio concept, not client work.

Before you ask for a quote

Short answers to what founders ask first. The service pages go further.

What is ecommerce branding?

It is building a brand knowing from the start that it will be bought online: the identity has to work as a small image in a feed, on a product card and on a phone, as well as on a pack.

Why design the brand and the store together?

Decisions in one change the other. A colour that looks right on a pack can fail on a product page; a store structure can suggest a name or a range. Together, they are tested against each other before they are final.

Can we start with the identity and add the store later?

Yes. The identity is designed to be used in a store from the first day, so the store can follow when you are ready. See brand identity for that project alone.

We already have a store. Can you brand around it?

Yes. We start from what you sell and how customers buy today, and the identity is built to fit the store you have or the one you plan to rebuild.

Do you build the store or only design it?

Design is always included. Who builds it is agreed in the proposal.

How long does an identity and store project take?

The schedule is written into the proposal before anything starts.

More detail: Ecommerce branding, Brand identity, All services

The identity moves. The character stays.

Stills from short product films that carry each identity into motion, from the first frame to the final mark.

  • Blacson, fragrance: a still from the brand film

    Blacson Fragrance

  • Edawson, bourbon: a still from the brand film

    Edawson Bourbon

  • Pantera Café, coffee: a still from the brand film

    Pantera Café Coffee

  • Ringiro, smart ring: a still from the brand film

    Ringiro Smart ring

  • Dazua, electric car: a still from the brand film

    Dazua Electric car

Self-initiated studio concepts, not client work. Stills from the brand films.

All brands in motion

Tell us what you're building.

Request a quote

Scope and schedule in writing before design starts.

  1. 01You tell us about the project in a short request.
  2. 02A short call to agree what the project needs.
  3. 03A proposal with scope and schedule in writing.