Pricing

What your brand and your store cost.

A brand identity is $5,500. A store launch starts at $7,900. Both, designed as one project, are $11,900. After launch, we run the store with you from $690 a month, with a three-month minimum. Every plan states its scope in numbers, its rounds of changes and what it leaves out.

Prices in USD, excluding taxes
Scope, schedule and price in writing before work starts
Every plan has a number. Nothing is “unlimited”
Monthly plans: 3 months, then month to month

Build the brand and the store once.

Three fixed-scope projects. Choose one part, or both as one project for $1,500 less than buying them apart.

Identity and store, as one projectRecommended

Brand + Store

$11,900

One project · $1,500 less than both parts bought apart

Everything in Brand identity: strategy session, logo system, palette, typography, packaging and label direction, guidelines
Everything in Store launch: theme design and set-up, up to 25 products, one language
The store designed in the new identity from the first template, not adapted to it afterwards

Rounds: 2 on the identity; the store’s are set in the proposal
Schedule: Fixed in the written proposal, before work starts
Not included: Naming, ERP and logistics, mass catalogue, photography, paid apps and themes

Request a quote

Kael, leather goods: identity and store. Studio concept.

You need an identity

Brand identity

$5,500

Fixed price

1 strategy session
Logo system
Colour palette and typography
Packaging and label direction
Brand guidelines

Rounds: 2 rounds of changes
Schedule: Fixed in the written proposal
Not included: Naming, packaging artwork for every product, print, photography

Request a quote

Ferrow, cast iron: stamp, wordmark, type and palette. Studio concept.

You have the brand

Store launch

From$7,900

Standard scope

Theme design and set-up on Shopify, or on your current platform
Up to 25 products, loaded with your data and photos
One language
Standard store configuration

Rounds: Set in the written proposal
Schedule: Fixed in the written proposal
Not included: ERP and logistics, mass catalogue, photography, paid apps and themes

Request a quote

Halde, Nordic skincare: the store on desktop and phone. Studio concept.

When a store costs more than $7,900

The standard scope covers a new store with a focused range. These move the price, and each is priced in writing before work starts.

More than 25 productsEach extra block of products is loaded and checked like the first 25.
A second language or marketTranslated store content, currency and the pages that change by market.
ERP, inventory or logistics connectionsAnything that links the store to the systems behind it.
A large catalogue moved from another platformMass import, redirects and the checks that go with them.
PhotographyNot included in any project. New product photo and video is part of Growth Partner.
Paid apps and themesLicences are not included: you hold them and pay their makers.

After launch, we run the store with you.

Three monthly plans for a store that keeps changing. Each starts with a call and a written scope: three months minimum, then month to month.

Care

Keep the store safe, current and working.

$690/month

3-month minimum, then month to month
Start with a call
- Regular checks and platform updates
- Backups and uptime monitoring
- Up to 2 hours of changes a month
Merchandising

New products and campaigns, on brand every month.

$1,490/month

3-month minimum, then month to month
Start with a call
- Up to 15 product updates a month
- One collection or campaign a month, on a stable template
- Analytics review, 2 rounds of changes
Growth Partner

Merchandising, plus a partner who improves the store.

$2,990/month

3-month minimum, then month to month
Start with a call
- Everything in Merchandising
- Conversion improvements every month
- Photo and video for new products, email assets
- A brand review every quarter

Compare the monthly plans

	Care	Merchandising	Growth Partner
Price per month	$690	$1,490	$2,990
Minimum term, then month to month	3 months	3 months	3 months
Checks, updates and backups	Included	Not included	Not included
Uptime monitoring	Included	Not included	Not included
Changes to the store	Up to 2 h	Not included	Not included
Product updates a month	Not included	Up to 15	Up to 15
Collection or campaign a month, on a stable template	Not included	1	1
Rounds of changes on that work	Within the 2 h	2	2
Analytics review	Not included	Included	Included
Conversion improvements	Not included	Not included	Monthly
Photo and video for new products	Not included	Not included	Included
Email assets	Not included	Not included	Included
Brand review	Not included	Not included	Quarterly
Guaranteed conversion uplift	No	No	No

Not in any monthly plan: a new identity, a store redesign or a move to another platform (each is a project), paid apps and themes. Technical care for Merchandising and Growth Partner stores is the Care plan. How monthly care works

Which one fits where you are?

Find the sentence that sounds like your business. The plan beside it is where to start; the rest can follow later.

Where you are, where to start and what it costs
Where you are	Start with	Price
You have a product, perhaps a name, and no brand or store yet.	Brand + Store	$11,900
The brand works on the pack, but the store looks like a template.	Store launch	from $7,900
The store sells, but the brand looks like everyone else’s.	Brand identity	$5,500
The store is live and needs to stay safe and up to date.	Care	$690 a month
You add products and campaigns every month and want them on brand.	Merchandising	$1,490 a month
You want new content and steady improvements to the store each month.	Growth Partner	$2,990 a month

A first year, worked out.

One possible path for a new brand: the identity and the store as one project, then Merchandising every month. An example, not a quote.

Example first-year cost in USD, excluding taxes
Brand + Store, one projectPaid once	$11,900
Merchandising, months 1–33 × $1,490, the minimum term	$4,470
First commitmentThe project and the minimum term	$16,370
Merchandising, months 4–129 × $1,490, if you continue	$13,410
First year, if you continueUSD, excluding taxes	$29,780

Paid apps, theme licences and photography are not included. Starting with Care instead of Merchandising, the first commitment is $13,970.

Questions about pricing

How much does a brand identity cost at Brandtune?

$5,500 in USD, excluding taxes. It includes a strategy session, a logo system, colour palette, typography, packaging and label direction and brand guidelines, with 2 rounds of changes.

What does “from $7,900” mean for a store launch?

It is the price of the standard scope: theme design and set-up on Shopify or your current platform, up to 25 products with your data and photos, one language and standard configuration. Anything beyond it is priced in writing before work starts.

Why does Brand + Store cost less than the two parts?

Because the store is designed in the new identity from the start, not adapted to it afterwards: one direction, one schedule and one proposal. Together it is $11,900, $1,500 less than buying both apart.

Do you only work on Shopify?

Shopify is the default. If your store already runs on another platform, the launch can be designed and set up there; the written scope names the platform.

What happens after the three-month minimum?

The plan continues month to month. You can change plans or stop; the notice period is written into the scope you agree before the first month.

Does Growth Partner guarantee more sales?

No. It includes monthly conversion improvements, new product content and a quarterly brand review, but no plan guarantees a conversion uplift. Results depend on traffic, product and price.

Can you run a store you did not design?

Yes, after a review. The store is checked first, so the scope and the monthly plan match what is really there.

Are taxes included in these prices?

No. All prices are in USD and exclude taxes, which depend on where the invoice is issued. Paid apps, theme licences and photography are not included either.

Choose where to start.

Projects

Brand identity, Store launch, Brand + Store

01You send a short request.
02A short call confirms what the project needs.
03A proposal with scope, schedule and price, in writing.

Request a quote

Monthly plans

Care, Merchandising, Growth Partner

01A short call to see if the plan fits your store.
02A written scope for the month: what is covered and how requests arrive.
03Three months, then month to month.

Start with a call