Explore the history and power of the IBM brand name, a pioneer in technology and innovation, and find your next domain at Brandtune.com.
The IBM brand is a masterclass in naming. It uses just three letters. But, those letters deliver clarity, confidence, and show how big the company is. The name IBM shows a short, nice-sounding mark can last for years. It also helps in building the brand and growth. It's quick to notice, easy to read, and shows power right away.
Why is this name so good? Being short makes it easy to remember. The way it sounds is strong and clear. It looks simple, which helps it stay the same everywhere it's shown. All these parts work together. They make a strategy that changes focus into memory. And memory into trust.
In this guide, you’ll see how IBM mixes change, sound, place, and looks into one whole system. You will learn how a clear identity goes far in markets, how easy-to-remember names help people recognize you, and how domain names finish the circle for your business.
If you want to test your current name or make a new one, use these ideas. Make sure it's short, clear, and unique. Match it with your story, check it with customers, and find a web address that fits. Ready to start? You can find top domain names at Brandtune.com.
IBM started with tools for measuring, tabulating, and recording. Its history shows the growth from a technical name to a broad identity. This change highlights how a strong name can keep a brand’s history while being memorable.
Initially, the company focused on its products, not its potential. Shifting to "IBM" marked a step towards a wider mission. It showed readiness for new services, software, and markets.
Moving on from specific terms to a unified idea was key. In naming, using fewer words means more growth space.
Short brand names make complex ideas easy to remember. “IBM” made it easier to recall the brand, lessening the mental effort. It also fit well on products and in ads.
In IBM's case, the short name was effective across various platforms. It made the brand easier to recognize and more consistent everywhere.
Leaders linked the short name to a clear focus on computing and services. This made the name meaningful both inside and outside IBM. A clear mission made the simple name a mark of intention.
Your company can do the same: have a mission, pick a simple name, and use it broadly. Right rollout makes short names strong and memorable.
The Ibm Brand Name shows focus and discipline can make your message strong. Short names cut through clutter. They boost brand recall. With three letters, your business gets a simple, easy-to-type name. It's fast to remember-an asset globally.
Brevity matches how we think. Short names work with memory limits, so they stick fast. Three-letter names follow the rule of three. This helps our minds recall information more easily. It means faster recognition, less spelling mistakes, and better memorability.
Each sound in the Ibm Brand Name is clear. The rhythm is in three beats: a bright vowel, firm consonant, and grounded finish. This balance makes it easy to remember. It helps your team and customers recall the name. It also boosts clarity in speech.
Three-letter names avoid complex sounds and tonal shifts. The Ibm Brand Name uses simple sounds that work in many languages. This keeps the pronunciation the same everywhere. It reduces confusion and supports consistent search behavior. This aids memorability and helps your business globally.
The name “IBM” hits you with immediate impact. The “I” sounds off quickly and sharply. Next, the “B” brings a sense of strength and sureness. Finally, the “M” wraps it up, leaving a feeling of steadiness. This mix shows how the sounds of a brand can influence our thoughts. It explains why strong brand names make us think of decision right from the start.
Its rhythm- I, B, M- is catchy and easy to remember. Such rhythm shines in speeches and commercials. Each letter's distinct sound helps in creating impactful titles and product names. This style of naming shows confidence and expertise in brand linguistics.
When there's a lot of noise or a bad connection, “IBM” stays clear. Each letter sounds unique, making it easy to understand, even in noisy places. This clarity builds trust in call centers and presentations. It also helps international teams communicate faster and keep messages clear.
The way “IBM” sounds tells us about the brand too. Its sounds suggest sharpness, smarts, and trustworthiness. That's why powerful brand names use specific sounds and clear pronunciation. By doing this, brands make names that sound commanding by themselves. This helps set a confident stage for the brand's story.
IBM's name is a perfect fit for modern business branding. It showcases discipline, size, and a look towards the future. These qualities build trust in essential brands. For your business, match your brand with what customers value and make trust easy.
The letters in IBM suggest it is well-designed and precise. This supports a brand focused on analytics, AI, cloud, and consulting. Innovation seems ready for use, not just talk.
The name sounds clean and is well-structured, showing thought for systems. It signals quickness, thoroughness, and clearness. These help leaders make fast, informed decisions.
While IBM's products changed, its identity remained constant. This consistency builds trust by offering a dependable brand. A clear brand helps people embrace new solutions.
Keep your business's name consistent, update stories as markets shift, and remind everyone of your promise. Staying consistent builds recognition and eases concerns.
IBM is known for handling big projects, from computers to global consulting. This shows they're ready for crucial tasks even before you see what they do.
Use this approach for your brand too. Connect your branding to real results, show evidence, and keep highlighting your reliability and scale.
A strong visual identity makes a short name unforgettable. With focused logo design and strict typography in branding, three letters can become powerful. Lettermark logos excel when each stroke promotes clarity and brand consistency.
Three characters create a natural grid. This symmetry brings balance, easy scanning, and a strong presence. Their compact size fits well on various platforms, keeping the design sharp and clear at first glance.
Such geometry simplifies spacing and alignment. It fits perfectly into icons and scales up to billboards, creating a consistent layout. The outcome is a solid base for your visual identity.
Bold, clear letterforms show strength and clarity. Uniform weight and spacing convey reliability. These design choices transform typography into a strategic branding tool, not just decoration.
Set rules for design details and ensure consistency across mediums. Making the lettermark look the same in print and digital forms keeps the brand recognizable. This turns logo design into a system that maintains brand consistency.
A well-designed lettermark works everywhere. It looks sharp on screens, crisp on paper, and adjusts well to animations. Whether tiny as a favicon or big on buildings, it remains clear and bold.
Design for different screen modes, resolutions, and quick-loading visuals. Keeping visual identity guidelines consistent ensures the lettermark is always recognizable. This way, brand consistency is preserved everywhere.
A name that's just letters works everywhere. It doesn't trip on cultural differences or odd translations, making global branding easy from the start. It also means you can switch things up, from hardware to AI, without any hassle.
Short names are easier to handle. They make everything simpler, from packaging to legal matters, and fit in anywhere. This helps your brand stay the same across different languages and saves time on making everything match.
Names like this work with local touches but keep their core. They fit next to any logo, anywhere from Tokyo to São Paulo, without looking stuffed. This way, your brand stays consistent everywhere, in stores or on tech, making international efforts smoother.
Think about these things for your brand. Make sure it sounds right everywhere and doesn't clash with other languages. Avoid names that could mean something else. Pick a name that's easy to use and stays clear, no matter the form. Such steps make sure your brand looks smart everywhere, strengthening your position worldwide.
Short names do wonders because they suit brain processing. They make remembering brands faster with their look and sound. A three-letter name is quick for your audience to notice and say, aiding in recognition on different platforms.
Your working memory can only take a bit at a time. Three-letter names fit perfectly in one chunk. This lowers the mental effort and helps remember better. Such simple codes are easy to spot in apps and other places, boosting memory and brand each time.
In shopping moments, recognizing a brand is key. A familiar three-letter brand stands out right away; recalling it takes more effort. A catchy sequence aids in both, creating an easy-to-see shape and sound that helps remember a brand quickly.
Repeating helps make things familiar. Placing the brand steadily in various spots teaches the brain to remember. Linking the brand with memory tricks in ads-like regular rhythms and visuals-plants it deeper in our minds.
Be smart with your brand names: keep them short, repeat them often, and don’t change them. Over time, these easy-to-remember names become strong assets in memory and marketing.
In busy markets, a simple acronym stands out. It's easier to remember and recognize. This helps your brand be distinct in crowded spaces.
A name that doesn’t describe a product can grow with your business. It moves easily from one area to another, like from hardware to AI. This kind of name stays clear and memorable across different products.
Focus on more than just a cool logo. Use bold colors, strong typography, and unique motion to create a brand that’s easy to spot. This makes a brand identity that people recognize quickly.
Begin with a detailed review of what others are doing. Look for similarities in names, styles, and colors. Choose a name that’s truly different. Then, use unique brand features to stand out always.
A short name that holds a big message helps your business win. It can show your brand's aim, its story, and value. Through steady telling of your story, the name points to where you're headed, not just where you started.
A name once tied to machines now covers consulting, cloud, and AI. This change shows brand names can grow with the business. This is branding transformation: keeping the name tight while the meaning grows.
The name gets new meanings as the business expands-think data, cloud, and automation. Its brief shape makes it easier for customers to see the shift from technology to broad business solutions.
A short name makes for a sharp brand story. Adding mission statements and client success stories adds depth. Telling your brand's story well turns signals into proof, and proof into trust.
Be practical: state what your brand does, then show examples. Use before-and-after studies to build a proof library. This approach gives brand names deeper meaning and supports transformation without more words.
Success in big projects, leading in research, and having a global presence boosts a name's strength. Reliability is seen when results are consistent. Over time, the name suggests steadiness because the achievements are known, adding up, and obvious.
For your business: match a clear name with solid proof-like uptime data and audited results. Doing this turns a simple label into a strong brand anchor, marrying storytelling with scale and aim.
Long-lasting brands stick to one promise and show it everywhere. This way, when people see your name often, they remember it better. This constant reminder makes your message easy to remember and clear.
Stable names boost recognition and cut down on confusion. Each time you interact, it adds to the brand’s value in people's minds. This makes your brand's name a symbol of trust and quality over time.
Focus on the core: name, mission, and voice. Avoid adding too many new things that make it hard to remember. Clear rules for naming help you grow without losing what people remember first.
Simple names work best with organized design systems. Use straightforward layouts, a few colors, and regular icons so everything feels connected. This creates a visual flow that matches the name’s simplicity.
Write down the rules. Govern your brand's look, movement, and digital presence carefully. Even small design choices matter a lot for your brand to be easily recognized.
Repeating your message makes it stick. Make sure your web, social media, product interfaces, events, and partnerships all share the same story. This consistent message across all platforms helps people remember your brand better.
Create systems for approvals and training to ensure your team uses your brand correctly. A regular and controlled approach helps your brand stay consistent. This makes your brand stronger with every interaction.
A good name says a lot with a little. Follow a clear naming guide for your startup. Test each name well. Keep your branding consistent so trust grows over time.
Pick names with less than three syllables. Avoid hyphens and hard pronunciations. Make sure it stands out from competitors. This sharpens your brand and supports growth.
Test names by saying them quickly and searching them online. If it's hard, change or improve it. Keep your message clear for fast marketing.
Combine your short name with a strong story. Include a promise, positioning, and where it all began. Use these in all your marketing to add depth without length.
This approach strengthens your brand and makes your name meaningful in the market. A short name leads to long-term value.
Make sure the name looks and sounds good. Match it with the right fonts, colors, and tone. The visual and verbal parts should feel confident and modern.
Start now: create a list of names and test them with customers. Design logos and web pages. Use the feedback to perfect your brand and choose a scalable name.
Here's a checklist: easy to say, spell, unique, story-ready, and matches your design. If all these match, naming your startup helps grow your business, not slow it down.
Your business needs a name that's strong from the start. It should grow with your business. Think of it as a quick, but vital, task: match the sound and meaning with a smart domain plan. This way, you can be quick and sure.
Choose names with three to eight letters for easy remembering. The name should flow smoothly, without hard sounds. Make sure it's unique by checking against competitors and for easy searching. A good name can grow with your business, including new products. Start linking the name to a domain strategy from the beginning.
Test if people remember the name in just five seconds. Try it out in loud places to check if it's clear. Make sure it works worldwide and doesn’t mean something bad in other languages. Test the name in other markets to make sure it fits well everywhere.
Find a domain that matches your business name and is easy to say. Choose short, catchy domains that fit your strategy. At Brandtune.com, find clear, short, and unique domains. Pick three names, test them, make a decision, and secure your domain quickly to keep your launch on track.
A domain is the first thing people notice about your brand. A simple, neat address helps build trust and makes your site easy to find. It's like a valuable key, showing your aim and the size of your dream from the start. When looking for a domain, pick one that shines in all your materials, from sales to ads.
Look for names that are short, easy to say, and simple to spell. Stay away from terms that could limit your growth. The name should match how you want to sound to others. To pick wisely, test how easy it is to remember the name and how it sounds out loud. The best choice is clear, travels well, and sticks in people's minds.
Once you find the right name, act quickly. Check if your audience likes it and if it's not taken, then buy it. This protects your plans and your budget. Premium domains are hard to get, so don't wait too long. A quick search in the right places can help you find and keep a great name for your business.
Now, look into Brandtune domains for top-quality domains that stand out. You'll see domains that are clear and ready to grow with you. Plus, get help from tools that make choosing easier. Pick the right one, get it, and make your brand's online home strong and easy to share.
The IBM brand is a masterclass in naming. It uses just three letters. But, those letters deliver clarity, confidence, and show how big the company is. The name IBM shows a short, nice-sounding mark can last for years. It also helps in building the brand and growth. It's quick to notice, easy to read, and shows power right away.
Why is this name so good? Being short makes it easy to remember. The way it sounds is strong and clear. It looks simple, which helps it stay the same everywhere it's shown. All these parts work together. They make a strategy that changes focus into memory. And memory into trust.
In this guide, you’ll see how IBM mixes change, sound, place, and looks into one whole system. You will learn how a clear identity goes far in markets, how easy-to-remember names help people recognize you, and how domain names finish the circle for your business.
If you want to test your current name or make a new one, use these ideas. Make sure it's short, clear, and unique. Match it with your story, check it with customers, and find a web address that fits. Ready to start? You can find top domain names at Brandtune.com.
IBM started with tools for measuring, tabulating, and recording. Its history shows the growth from a technical name to a broad identity. This change highlights how a strong name can keep a brand’s history while being memorable.
Initially, the company focused on its products, not its potential. Shifting to "IBM" marked a step towards a wider mission. It showed readiness for new services, software, and markets.
Moving on from specific terms to a unified idea was key. In naming, using fewer words means more growth space.
Short brand names make complex ideas easy to remember. “IBM” made it easier to recall the brand, lessening the mental effort. It also fit well on products and in ads.
In IBM's case, the short name was effective across various platforms. It made the brand easier to recognize and more consistent everywhere.
Leaders linked the short name to a clear focus on computing and services. This made the name meaningful both inside and outside IBM. A clear mission made the simple name a mark of intention.
Your company can do the same: have a mission, pick a simple name, and use it broadly. Right rollout makes short names strong and memorable.
The Ibm Brand Name shows focus and discipline can make your message strong. Short names cut through clutter. They boost brand recall. With three letters, your business gets a simple, easy-to-type name. It's fast to remember-an asset globally.
Brevity matches how we think. Short names work with memory limits, so they stick fast. Three-letter names follow the rule of three. This helps our minds recall information more easily. It means faster recognition, less spelling mistakes, and better memorability.
Each sound in the Ibm Brand Name is clear. The rhythm is in three beats: a bright vowel, firm consonant, and grounded finish. This balance makes it easy to remember. It helps your team and customers recall the name. It also boosts clarity in speech.
Three-letter names avoid complex sounds and tonal shifts. The Ibm Brand Name uses simple sounds that work in many languages. This keeps the pronunciation the same everywhere. It reduces confusion and supports consistent search behavior. This aids memorability and helps your business globally.
The name “IBM” hits you with immediate impact. The “I” sounds off quickly and sharply. Next, the “B” brings a sense of strength and sureness. Finally, the “M” wraps it up, leaving a feeling of steadiness. This mix shows how the sounds of a brand can influence our thoughts. It explains why strong brand names make us think of decision right from the start.
Its rhythm- I, B, M- is catchy and easy to remember. Such rhythm shines in speeches and commercials. Each letter's distinct sound helps in creating impactful titles and product names. This style of naming shows confidence and expertise in brand linguistics.
When there's a lot of noise or a bad connection, “IBM” stays clear. Each letter sounds unique, making it easy to understand, even in noisy places. This clarity builds trust in call centers and presentations. It also helps international teams communicate faster and keep messages clear.
The way “IBM” sounds tells us about the brand too. Its sounds suggest sharpness, smarts, and trustworthiness. That's why powerful brand names use specific sounds and clear pronunciation. By doing this, brands make names that sound commanding by themselves. This helps set a confident stage for the brand's story.
IBM's name is a perfect fit for modern business branding. It showcases discipline, size, and a look towards the future. These qualities build trust in essential brands. For your business, match your brand with what customers value and make trust easy.
The letters in IBM suggest it is well-designed and precise. This supports a brand focused on analytics, AI, cloud, and consulting. Innovation seems ready for use, not just talk.
The name sounds clean and is well-structured, showing thought for systems. It signals quickness, thoroughness, and clearness. These help leaders make fast, informed decisions.
While IBM's products changed, its identity remained constant. This consistency builds trust by offering a dependable brand. A clear brand helps people embrace new solutions.
Keep your business's name consistent, update stories as markets shift, and remind everyone of your promise. Staying consistent builds recognition and eases concerns.
IBM is known for handling big projects, from computers to global consulting. This shows they're ready for crucial tasks even before you see what they do.
Use this approach for your brand too. Connect your branding to real results, show evidence, and keep highlighting your reliability and scale.
A strong visual identity makes a short name unforgettable. With focused logo design and strict typography in branding, three letters can become powerful. Lettermark logos excel when each stroke promotes clarity and brand consistency.
Three characters create a natural grid. This symmetry brings balance, easy scanning, and a strong presence. Their compact size fits well on various platforms, keeping the design sharp and clear at first glance.
Such geometry simplifies spacing and alignment. It fits perfectly into icons and scales up to billboards, creating a consistent layout. The outcome is a solid base for your visual identity.
Bold, clear letterforms show strength and clarity. Uniform weight and spacing convey reliability. These design choices transform typography into a strategic branding tool, not just decoration.
Set rules for design details and ensure consistency across mediums. Making the lettermark look the same in print and digital forms keeps the brand recognizable. This turns logo design into a system that maintains brand consistency.
A well-designed lettermark works everywhere. It looks sharp on screens, crisp on paper, and adjusts well to animations. Whether tiny as a favicon or big on buildings, it remains clear and bold.
Design for different screen modes, resolutions, and quick-loading visuals. Keeping visual identity guidelines consistent ensures the lettermark is always recognizable. This way, brand consistency is preserved everywhere.
A name that's just letters works everywhere. It doesn't trip on cultural differences or odd translations, making global branding easy from the start. It also means you can switch things up, from hardware to AI, without any hassle.
Short names are easier to handle. They make everything simpler, from packaging to legal matters, and fit in anywhere. This helps your brand stay the same across different languages and saves time on making everything match.
Names like this work with local touches but keep their core. They fit next to any logo, anywhere from Tokyo to São Paulo, without looking stuffed. This way, your brand stays consistent everywhere, in stores or on tech, making international efforts smoother.
Think about these things for your brand. Make sure it sounds right everywhere and doesn't clash with other languages. Avoid names that could mean something else. Pick a name that's easy to use and stays clear, no matter the form. Such steps make sure your brand looks smart everywhere, strengthening your position worldwide.
Short names do wonders because they suit brain processing. They make remembering brands faster with their look and sound. A three-letter name is quick for your audience to notice and say, aiding in recognition on different platforms.
Your working memory can only take a bit at a time. Three-letter names fit perfectly in one chunk. This lowers the mental effort and helps remember better. Such simple codes are easy to spot in apps and other places, boosting memory and brand each time.
In shopping moments, recognizing a brand is key. A familiar three-letter brand stands out right away; recalling it takes more effort. A catchy sequence aids in both, creating an easy-to-see shape and sound that helps remember a brand quickly.
Repeating helps make things familiar. Placing the brand steadily in various spots teaches the brain to remember. Linking the brand with memory tricks in ads-like regular rhythms and visuals-plants it deeper in our minds.
Be smart with your brand names: keep them short, repeat them often, and don’t change them. Over time, these easy-to-remember names become strong assets in memory and marketing.
In busy markets, a simple acronym stands out. It's easier to remember and recognize. This helps your brand be distinct in crowded spaces.
A name that doesn’t describe a product can grow with your business. It moves easily from one area to another, like from hardware to AI. This kind of name stays clear and memorable across different products.
Focus on more than just a cool logo. Use bold colors, strong typography, and unique motion to create a brand that’s easy to spot. This makes a brand identity that people recognize quickly.
Begin with a detailed review of what others are doing. Look for similarities in names, styles, and colors. Choose a name that’s truly different. Then, use unique brand features to stand out always.
A short name that holds a big message helps your business win. It can show your brand's aim, its story, and value. Through steady telling of your story, the name points to where you're headed, not just where you started.
A name once tied to machines now covers consulting, cloud, and AI. This change shows brand names can grow with the business. This is branding transformation: keeping the name tight while the meaning grows.
The name gets new meanings as the business expands-think data, cloud, and automation. Its brief shape makes it easier for customers to see the shift from technology to broad business solutions.
A short name makes for a sharp brand story. Adding mission statements and client success stories adds depth. Telling your brand's story well turns signals into proof, and proof into trust.
Be practical: state what your brand does, then show examples. Use before-and-after studies to build a proof library. This approach gives brand names deeper meaning and supports transformation without more words.
Success in big projects, leading in research, and having a global presence boosts a name's strength. Reliability is seen when results are consistent. Over time, the name suggests steadiness because the achievements are known, adding up, and obvious.
For your business: match a clear name with solid proof-like uptime data and audited results. Doing this turns a simple label into a strong brand anchor, marrying storytelling with scale and aim.
Long-lasting brands stick to one promise and show it everywhere. This way, when people see your name often, they remember it better. This constant reminder makes your message easy to remember and clear.
Stable names boost recognition and cut down on confusion. Each time you interact, it adds to the brand’s value in people's minds. This makes your brand's name a symbol of trust and quality over time.
Focus on the core: name, mission, and voice. Avoid adding too many new things that make it hard to remember. Clear rules for naming help you grow without losing what people remember first.
Simple names work best with organized design systems. Use straightforward layouts, a few colors, and regular icons so everything feels connected. This creates a visual flow that matches the name’s simplicity.
Write down the rules. Govern your brand's look, movement, and digital presence carefully. Even small design choices matter a lot for your brand to be easily recognized.
Repeating your message makes it stick. Make sure your web, social media, product interfaces, events, and partnerships all share the same story. This consistent message across all platforms helps people remember your brand better.
Create systems for approvals and training to ensure your team uses your brand correctly. A regular and controlled approach helps your brand stay consistent. This makes your brand stronger with every interaction.
A good name says a lot with a little. Follow a clear naming guide for your startup. Test each name well. Keep your branding consistent so trust grows over time.
Pick names with less than three syllables. Avoid hyphens and hard pronunciations. Make sure it stands out from competitors. This sharpens your brand and supports growth.
Test names by saying them quickly and searching them online. If it's hard, change or improve it. Keep your message clear for fast marketing.
Combine your short name with a strong story. Include a promise, positioning, and where it all began. Use these in all your marketing to add depth without length.
This approach strengthens your brand and makes your name meaningful in the market. A short name leads to long-term value.
Make sure the name looks and sounds good. Match it with the right fonts, colors, and tone. The visual and verbal parts should feel confident and modern.
Start now: create a list of names and test them with customers. Design logos and web pages. Use the feedback to perfect your brand and choose a scalable name.
Here's a checklist: easy to say, spell, unique, story-ready, and matches your design. If all these match, naming your startup helps grow your business, not slow it down.
Your business needs a name that's strong from the start. It should grow with your business. Think of it as a quick, but vital, task: match the sound and meaning with a smart domain plan. This way, you can be quick and sure.
Choose names with three to eight letters for easy remembering. The name should flow smoothly, without hard sounds. Make sure it's unique by checking against competitors and for easy searching. A good name can grow with your business, including new products. Start linking the name to a domain strategy from the beginning.
Test if people remember the name in just five seconds. Try it out in loud places to check if it's clear. Make sure it works worldwide and doesn’t mean something bad in other languages. Test the name in other markets to make sure it fits well everywhere.
Find a domain that matches your business name and is easy to say. Choose short, catchy domains that fit your strategy. At Brandtune.com, find clear, short, and unique domains. Pick three names, test them, make a decision, and secure your domain quickly to keep your launch on track.
A domain is the first thing people notice about your brand. A simple, neat address helps build trust and makes your site easy to find. It's like a valuable key, showing your aim and the size of your dream from the start. When looking for a domain, pick one that shines in all your materials, from sales to ads.
Look for names that are short, easy to say, and simple to spell. Stay away from terms that could limit your growth. The name should match how you want to sound to others. To pick wisely, test how easy it is to remember the name and how it sounds out loud. The best choice is clear, travels well, and sticks in people's minds.
Once you find the right name, act quickly. Check if your audience likes it and if it's not taken, then buy it. This protects your plans and your budget. Premium domains are hard to get, so don't wait too long. A quick search in the right places can help you find and keep a great name for your business.
Now, look into Brandtune domains for top-quality domains that stand out. You'll see domains that are clear and ready to grow with you. Plus, get help from tools that make choosing easier. Pick the right one, get it, and make your brand's online home strong and easy to share.