Logo design
Logo design services
A symbol and a logotype drawn to be recognised at the size of an app icon and at the size of a shop front, with every version a team will need on day one.
What the logo design project covers.
Agreed in writing before design starts, so you know what is in the project and what is not.
- Direction before drawing
A short written brief on what the mark must express and where it will appear most, so the drawing starts with a reason.
- Symbol and logotype
The mark and the wordmark designed together, tested alone and side by side.
- Small-size testing
Every route is checked at favicon, product-label and social-avatar size before it is shown.
- Colour and mono versions
Full colour, one colour, reversed and black, each with the contrast checked.
- Lockups and clear space
Horizontal, stacked and icon-only versions, with the space around them and a minimum size.
What you receive at the end.
What you receive at the end of the project.
- Master logo files in vector format
- Versions for screen, print and packaging
- Favicon and social avatar sizes
- A one-page usage sheet with clear space and minimum size
How the project runs.
Four steps, each with something you can approve before the next one starts. The schedule for each is written into the proposal.
Brief
What the logo must say, who sees it first and the places it will live.
A written brief.
Routes
A small number of directions drawn and tested at small size.
Routes with notes on what each does well.
Refine
The chosen route drawn carefully: curves, spacing and weight.
The refined mark and wordmark.
Versions
Colour, mono and lockup versions exported and checked.
Final files and the usage sheet.
Related work.
Self-initiated studio concepts, each with its identity, applications and website.
Common questions
About logo design
What is the difference between a logo and a brand identity?
The logo is the mark. The identity is the system around it: colour, type, imagery and the rules for using them. A logo alone is a good start; an identity keeps every other piece consistent.
Can you redesign the logo we already have?
Yes. We start with what customers already recognise and decide with you what to keep, simplify or redraw.
Do you design the logo to work on packaging?
Yes. Every route is tested on a label or a box face as well as on a screen.
How many logo options do we get?
The number of routes is written into the proposal.
Which files do we receive?
Vector masters plus the versions for screen, print and packaging.
How long does a logo project take?
The schedule is written into the proposal before work starts.
Also as one project
Brand guidelines, planned with this one.
One clear document that tells your team, your freelancers and your store builder how the brand looks and sounds, with examples of right and wrong.
Tell us what the logo needs to do.
A short request, a call to agree the brief, then a proposal with scope and schedule in writing.
Scope and schedule in writing before design starts.
- 01You tell us about the project in a short request.
- 02A short call to agree what the project needs.
- 03A proposal with scope and schedule in writing.