Rebranding
Rebranding for brands that already sell
For a brand that already trades and has outgrown how it looks: we keep what customers already recognise, fix what no longer works and bring the store, the pack and the tone up to date.
What the rebranding project covers.
Agreed in writing before design starts, so you know what is in the project and what is not.
- Audit of what you have
Name, mark, type, colour, pack and store, reviewed to see what customers recognise and what is getting in the way.
- What to keep, what to change
A written decision for every element, so the refresh does not throw away recognition that took years to build.
- Refreshed or new identity
From a careful update of the mark and type to a full new identity, depending on what the audit finds.
- Packaging and key applications
The pack, labels and the places where the brand appears most, redesigned to the new rules.
- Rollout plan
Which pieces change first, what happens to existing stock and how the store and social profiles switch over.
What you receive at the end.
What you receive at the end of the project.
- An audit with a keep, change or drop decision for each element
- The refreshed or new identity: logo files, colour and type
- Updated key applications
- Brand guidelines for the new system
- A rollout plan for store, pack and profiles
How the project runs.
Four steps, each with something you can approve before the next one starts. The schedule for each is written into the proposal.
Audit
What the brand looks like today, what customers say about it and what it needs to do next.
The audit, in writing.
Decide
What stays, what changes, and how far the refresh goes, agreed before any redesign.
The scope of the change.
Design
The refreshed identity on the pack, the store and the places customers already know.
The new identity and applications.
Roll out
The order of the switch, with files and rules for everyone who has to apply it.
A rollout plan and guidelines.
Related work.
Self-initiated studio concepts, each with its identity, applications and website.
Common questions
About rebranding
What is the difference between a refresh and a rebrand?
A refresh updates how the brand looks while keeping its name and recognisable parts. A rebrand changes more: the positioning, the name or the whole identity. The audit tells which one the brand needs.
Will we lose the customers who already know us?
That is what the keep, change or drop decision is for. Anything customers use to recognise you is kept unless there is a clear reason to change it.
Can you redo the packaging at the same time?
Yes, as part of the same project or as a second phase.
What happens to our existing stock?
The rollout plan sets the order of the switch, so old and new packs are not mixed in the same place at the same time.
Do we have to rebuild the store?
Not necessarily. The new identity can be applied to the current store first, and a full store redesign planned after.
How long does a rebrand take?
The schedule is written into the proposal before anything starts.
Also as one project
Brand identity, planned with this one.
A name, a mark and a system that a consumer brand can put on a pack, a shelf, a campaign and a product page without losing its voice.
Tell us what the brand needs to change.
A short request, a call to review what you have, then a proposal with scope and schedule in writing.
Scope and schedule in writing before design starts.
- 01You tell us about the project in a short request.
- 02A short call to agree what the project needs.
- 03A proposal with scope and schedule in writing.